Ownership, Expansion and New Media Technologies

Last week on Monday, we were given a task to complete by the following week. This task involved us being given the name of a magazine and researching about the magazine. With this information we had to create a PowerPoint presentation.

Ownership:

• Who Publishes the magazine?

• Which other titles do they publish?

• Are there any particular sectors of the Magazine Industry that they dominate?

• What is their parent company?

• What/who else do they own?

The Magazine:

• How has the magazine expanded diagonally?

• How does the magazine make use of the new media technologies and / or social media?

• How does the magazine promote the other arms of its business within its pages?

• Would you argue that the magazine has created a 'brand' for itself? How?

• Complete and analysis of the front cover, contents, editors letter and feature pages - how does the magazine appeal to its readers?

 The magazine I have been given to research is Mixmag. This magazine is based on the music and clubbing industry.