Creating a new Genre and an Evaluation

From this task I have found that we should have done further research to give us a better understanding of what our target audience was interested in. We limited ourselves by only doing a survey on what genre of films our audience liked instead of doing more than one survey on the conventions of a film. These conventions could include the plot, lighting, setting and characters. For example we could of done another survey on which setting do you find works best in a horror movie? This would have strengthened our knowledge of what our target audience was interested in.
We felt as if we shared the workload out evenly, when we were researching about genre and what our genre would be.

Once being given the announcement that the box-office no longer would be interested in films with the conventions of pscychological horror dramas as they would fail at the box office, we had to repackage our film. Before we were doing a Horror Crime Musical. However we repackaged our movie and overcome this by calling our movie a Crime Musical instead. This process is called regenrification. This has reinforced my knowledge that genre never stays static and always changes and can always be changed.

The Concept of Genre

What is Genre?
Genre is a set of conventions which is recognisable usually through iconography, familiar narrative,mise-en-scene, actors and the style of representation.  Genres are not static but constantly renegotiated between industry and audience.
However some people may argue the fact that genre is now dead. This could be because genre has been redeveloped many of times over the years that genre can now not be categorized. Genres are a creative strategy used by film producers. This ensures audience identification within a film.
Ways of considering genre:

• Genre is a way of working through myths and fears by repetition, variation and resolution.
• They offer comforting reassurance in an uncomfortable world. A way of tidying up the mess of life.
• Genre functions like a language- It has a set of rules and a volcabulary which helps to recognise the meaning of a film.

There is no specific type of genre- there are many. This is because it has evolved over many of years. In the present day we can now not categorize genre into one. Genre will now have several different categorises. For example if a film is two genres then we can call this a 'hybrid'. The genre of Comedy Romance is a hybrid as it can be split into a rom-com. Furthermore a sub-genre is when films are categorized into a genre that is separte and then put into the film.
Genre can be recognised through many different conventions that all help the target audience to understand the genre of the film in further depth. These include:

• Visual Imagery- Iconography
• The Plot
• Characters
• Setting
• Music and Stars
•  Modes of Narrative developement